How to Rock the Media for Events

Learn how to master media promotions to make your Help a Horse Day event —or any other event—a big success. You’ll walk away from this session with practical ideas and clever tips to engage your local media and your community through both traditional and social media promotions. ASPCA media and social media experts will show you how to:

  • Identify key print and broadcast outlets in your area
  • Write effective media advisories and press releases and understand when to send them
  • Use photos and videos to get your message out
  • Choose the best social media platform (Facebook, Twitter, Instagram, etc.)
  • Interpret your social media performance with free analytics tools

This 60-minute webinar was originally intended for organizations participating in Help a Horse Day 2016 but any (equine) group looking to conduct successful media outreach anytime will benefit.

ASPCA Presenters:

  • Pune Dracker, Director, Content & Editorial Services
  • Rebecca Goldrick, Director, Media & Communications
  • James Stewart-Meudt, Manager, Social Media, Member Communications


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