How to Increase the Impact of Your Spay/Neuter Services

The ASPCA Spay/Neuter program in New York City learned that volume is not the only way to make a significant impact on ending pet homelessness. They moved from a model of altering as many animals as possible to reaching the animals most in need. Find out how they did it and how you can replicate their successes. Aimee Christian, ASPCA Vice President of Spay/Neuter Operations, will show you how the ASPCA program reaches the animals at highest risk by serving the people least likely to seek out Spay/Neuter services. Aimee will explain how to:

•    Identify the neighborhoods and families in your community who need your services
•    Apply a model of intensive community outreach for long-term impact
•    Build trust by making each interaction positive (even if it doesn’t end with a surgery)
•    Modify your clinic and mobile operations to serve your target audience, including schedules, fees, and follow-up procedures