Strategic Cause Partnerships

Subaru Loves Pets

Since 2008, Subaru has donated more than $16 million to the ASPCA, helping save more lives nationally and locally. Subaru has supported programs including, but not limited to adoption, spay/neuter, microchipping and transport.Subaru Loves Pets

The ASPCA has facilitated hundreds of relationships between local Subaru retailers and shelters, resulting in donation drives, adoption events, pet event sponsorships and more.

Many of the more than 600 Subaru retailers nationwide look to promote pet adoption through collaborations with local animal welfare agencies in their neighborhoods—organizations such as yours!

Local partnerships can highlight adoption efforts and bring needed resources to your shelter. To make it easier for agencies to collaborate, the ASPCA has developed a list of potential ideas to inspire you, including:

  • Off-site adoption event (the most popular request made by Subaru retailers)
  • Food/toy drives of wish list items, including "Stuff the Subaru" events
  • Dog wash 
  • Pet talent shows, photo and costume contests
  • Pet photography (i.e. pet pictures with Santa)
  • Spay/neuter promotion
  • ID tagging
  • Microchipping clinic

Please click here to download the events planning/tips guide.  

Animal welfare groups who choose to conduct an event with a Subaru retailer may benefit in many ways, including:

  • Free publicity (inclusion in retailer promotion such as flyers, TV, radio, website and print ads)
  • Increased exposure in the community
  • Potential for more adoptions
  • Potential for a long-term relationship with the local Subaru retailer that may result in future events

Long-Term Relationships

You may find that some retailers may be interested in supporting you on an ongoing basis, representing a potential new long-term sponsor for some of your initiatives. 

If your organization is interested in working with a local Subaru retailer, please complete this form or contact Keri Matthews in Strategic Cause Partnerships at subarulovespets@aspca.org or call 646-706-4689. Once we have your information, the ASPCA will try to find a Subaru retailer in your area.

Subaru Rescue RideYou may find that some retailers may be interested in supporting you on an ongoing basis, representing a potential new long-term sponsor for some of your initiatives. 

Share the Love Events

Since the campaign’s inception in 2008, the ASPCA has been selected to participate in Subaru's Share the Love Event, receiving more than $11 million. For every car sold or leased during the event, Subaru donates $250 to the purchaser's choice among four national charity partners or pre-approved local hometown charities selected by participating retailers. 

Share the Love donations to the ASPCA have funded adoptions through programs such as Share the Love Shelter/Dealer Event Grants and Mega Match-a-Thon grants.  They have also funded lifesaving transports through Rescue Ride grants.