Privacy Policy

Privacy Policy

The American Society for the Prevention of Cruelty to Animals (“ASPCA,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through our compliance with this privacy policy (the “Privacy Policy”).

The Privacy Policy is designed to provide you with information about how we collect, store and use non-personally identifiable and personally identifiable information obtained through our website. By visiting our website, you are accepting the practices described in this privacy policy. The ASPCA reserves the right to change this Privacy Policy at any time by posting such change here. Your continued use of the website after such change is made constitutes acceptance of and agreement to be bound by the terms of the Privacy Policy as modified.

This Privacy Policy applies to all our websites, including but not limited to www.aspca.org and www.aspcapro.org (the “ASPCA Websites”). The ASPCA is not responsible for the privacy policy or content of any third-party website linked to our website. Please check with these third-party organizations or companies for their specific privacy policies.

What information does the ASPCA collect and for what purpose?
How does the ASPCA use cookies and other tracking technology to collect information?
How secure is the ASPCA's Websites?
Does the ASPCA collect information from children?
Do I have control over how my information is used?
How can I get more information about the Privacy Policy?

What information does the ASPCA collect and for what purpose?

The categories of information the ASPCA collects can include:

Information you provide to the ASPCA directly: The ASPCA may collect personal information such as a username, first and last name, mailing address, phone number, e-mail address and payment information, place an order through the ASPCA Websites, donate through the ASPCA Websites, comment on a blogpost, or if you correspond with the ASPCA. In time, the ASPCA may permit you to provide additional personal data in your profile.

Information the ASPCA collects from third parties: The ASPCA may collect information about you from third party services. For example, the ASPCA may receive information about you when you interact with our site through various social media, for example, by logging in through or liking us on Facebook or following us on Twitter. The data the ASPCA receives is dependent upon your privacy settings with the social network. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the ASPCA Websites.

The ASPCA uses this information to operate, maintain, and provide to you the features of the ASPCA Websites. The ASPCA may use this information to communicate with you, such as to send you email messages, and to follow up with you to offer information about the ASPCA Websites. We may also send you ASPCA Website-related emails or messages (e.g., order summaries, change or updates to features of the ASPCA Websites, technical and security notices). For more information about your communication preferences, see “Do I have control over how my information is used” below.

How does the ASPCA use Cookie and other tracking technology to collect information?

The ASPCA and our third party partners may automatically collect certain types of usage information when you visit the ASPCA Websites or use our ASPCA Websites. For instance, when you visit the ASPCA Websites, the ASPCA may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the ASPCA Websites (e.g., the pages you view, the links you click, how frequently you access the ASPCA Websites, and other actions you take on the ASPCA Websites), and allow us to track your usage of the ASPCA Websites over time. The ASPCA may collect log file information about your browser or mobile device each time you access the ASPCA Websites. Log file information may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, information about your mobile device, referring / exit pages and URLs, number of clicks and how you interact with links on the ASPCA Websites, domain names, landing pages, pages viewed, and other such information. We may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, the ASPCA may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the ASPCA Websites. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the ASPCA Websites. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third party applications, and other information that assists us in analyzing and improving the ASPCA Websites. Although the ASPCA does our best to honor the privacy preferences of our users, we are not able to respond to Do Not Track signals from your browser at this time, as we believe that there is no consistent industry standard for how to respond to Do Not Track browser settings.

When you access our ASPCA Websites by or through a mobile device, the ASPCA may receive or collect and store a unique identification numbers associated with your device or our mobile application (including, for example, a unique device ID, Unique ID for Advertisers, Google Ad ID, or Windows Advertising ID), MAC address, mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and longitude) or similar information regarding the location of your mobile device.

The ASPCA may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including advertising; (c) provide and monitor the effectiveness of our ASPCA Websites; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on the ASPCA Websites and our ASPCA Websites; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our service.

Third Party Tracking and Online Advertising: The ASPCA may permit third party ad networks, social media companies, and other third party services to collect information about browsing behavior from visitors to our ASPCA Websites through cookies, social plug-ins, or other tracking technology. The ASPCA may permit third party online advertising networks to collect information about your use of the ASPCA Websites over time so that they may play or display ads that may be relevant to your interests on our ASPCA Websites as well as on other websites or services. Typically, the information is collected through cookies or similar tracking technologies. The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies and how you may opt-out of some of this tracking, you may wish to visit http://www.allaboutcookies.org and/or the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org). Depending on your mobile device, you may not be able to control tracking technologies through settings. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at aspcapro@aspca.org

.

How secure is the ASPCA's Website?

Our website has industry standard high encryption security measures in place to protect the loss, misuse and alteration of the information under our control. The ASPCA makes every effort to protect your online order information by using Secure Socket Layer (SSL) technology. SSL encrypts your order information to avoid the decoding of that information by anyone other than the ASPCA. We do not store your credit card information.

Does the ASPCA collect information from children?

No one under the age of 18 is allowed to register on this website. The ASPCA is committed to safeguarding our users' online privacy and recognizes the importance of protecting the privacy of personal information, particularly that of children. The ASPCA takes all required steps to protect the privacy and safety of children in accordance with the Children's Online Privacy Protection Act ("COPPA").

Do I have control over how my information is used?

You may opt-out of receiving communications from us by sending an email to us at aspcapro@aspca.org

with your complete name and email address. The ASPCA assumes no responsibility for the data collection and use practices of third parties that process online credit card transactions. You may request a record of your information by calling the Development Department at (212) 876-7700 during normal business hours, Monday-Friday, 9:00am-5:00pm or by email at development@aspca.org

.

How can I get more information about the Privacy Policy?

If you have questions or concerns about the Privacy Policy, you can contact the ASPCA Legal Department at:

Via Regular Mail:
ASPCA
Attn.: Legal Department
424 E. 92nd Street
New York, NY 10128

Via email:
legal@aspca.org 

Via Fax:

(212) 860-3560

Last Revised: February 11, 2016