I absolutely see where you're coming from, but I'm not sure that is the biggest...
You are absolutely correct, Emily. There is a difference between shelter adaptable and adoptable for many...
Great article, Emily, and yes, long overdue!
Absolutely shifts the way 'I' see adoptable....
Even More Cat Marketing Campaigns, Free and Reduced-Fee Edition
Adopt-A-Shelter Cat Month…you guys are rocking it. Check out these free and reduced-fee adoptions promotions, many of them in conjunction with the ASPCA's and Fresh Step's fee-waived cat adoptions program, from your colleagues all around the country.
Charleston Animal Society, Charleston, SC Our ASPCA Partnership agency is rocking Adopt-A-Shelter Cat Month with fee-waived adoptions! Only requirement: Adopter and kitty must wear matching outfits. : )
PAWS- Progressive Animal Welfare Society, Seattle, WA We love seeing free cats promoted in the blogosphere! Take a tip from PAWS' style guide and focus on a particular animal's story – in the post announcing that they'd be waiving fees for all adult cats in June, the Washington agency featured the swoon-worthy Albert, who arrived at the shelter with terrible mats and had to be shaved. Readers' hearts? Melted.
Orange County Animal Services, Orlando, FL As part of the Fresh Step®/ASPCA Fee-Waived Cat Adoptions program, this 2011 ASPCA $100K Challenger is waiving fees for all cat and kitten adoptions for the month of June. Including this little lady…
"We're also going the extra mile to encourage responsible pet ownership during the free cat event by encouraging new adopters to register their new pet's Home Again microchip onsite," OCAS announced on their website. "Adopters who do will receive a special kitty care package, which includes a free cat toy, bag of litter and carpet deodorizer."
Humane Society for Greater Savannah, Savannah, GA This ASPCA $100K Challenger sure knows how to clear a room – or, should we say, a whole shelter full of felines! Thanks to their fee-waived-cats campaign, they saw 131 adoptions in three days – and all of their kittens and nursing moms were placed in foster homes.
Kansas Humane Society, Wichita, KS We're starting to sense a theme here – KHS also adopted out every single cat and kitten (77 of 'em!), and they did it in just TWO hours during their Priceless Purrs promotion, in which cats and kittens were adopted for free. We loved that the 2010 ASPCA $100K Challenger gave credit where credit was due: "A special thank you to our stupendous staff and valiant volunteers!" they blogged. "Your efforts and dedication at the Priceless Purrs event were outstanding and so appreciated!"
Humane Society of Boulder Valley, Boulder, CO What has the winning agency from last year's $100K Challenge been up to this month? They've been posting "Priceless Cat of the Day" entries, like you see below, on Facebook. The periodic posts are a great use of social media because they encourage readers to check back frequently to see who the featured feline will be.
SPCA of Luzerne County, Wilkes Barre, PA This Pennsylvania agency used the start of kitten season as an opportunity to educate when they posted a fee-waived-cats blog on the Save More Lives Community. They were super-smart to let folks know the success they've had in the past with this campaign, and that regular adoption policies still apply.
Sacramento SPCA, Sacramento, CA ASPCA Partnership agency Sacramento SPCA scores a two-run homer here: 1. This photo is off-the-charts awesome, and 2. their kittens are half-off through Aug 31 (adult cats are free!).
Nebraska Humane Society, Omaha, NE And another one hit outta the park—check out this rockin' pic that NHS' posted on their Facebook page, along with the caption: "Chester didn't enjoy being woken up from his nap to take this photo, but he would like you to know that June is Adopt-A-Shelter Cat Month and all cats 5 months and up at NHS are FREE."
Liberty Humane Society, Jersey City, NJ OK, so kitties are definitely winning the game this June—LHS has been running a variety of promotions, including $30 adoption fees for the cats in their lobby. And they wisely selected this cute-overloaded photo of one of their available kittens to plug their all-month reduced-fee adoptions.
Bonus tip: We're loving how LHS encourages Facebook fans to use the reduced-fee flyer as their profile badge. Nice way to spread the word, guys!