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10 Valentine’s Day Campaigns

We interrupt our regularly scheduled Take Five Friday in order to bring you this special holiday presentation. Check out how Valentine’s Day has inspired your colleagues in the field to find new and fun ways to promote their animals and drum up some excitement in the community. Sweet! Thanks to Elyse Orecchio for cowriting this one with me.

February Cat Adoption Special N.O.A.H. Animal Adoption and Spay/Neuter Center, Stanwood,WA

With its film-noir vibe, purr-heavy soundtrack and the words “Love is in the air” flashing on the screen, we are hypnotized by this video put together by N.O.A.H., 2010 ASPCA $100K Challenge 2nd place winner. For all of February, adult cats are $25, unless they’ve been at the shelter for 30 days—then they’re free.

My Furry Valentine Central Oklahoma Humane Society, Oklahoma City, OK
Our ASPCA partner agency is waiving the fee for adult cats and adopting adult dogs for half price all weekend—that’ll give ‘em something to croon about!

I “Ruff” You: A Circus Valentine Story Austin Humane Society, Austin, TX
Circus Chickendog is holding a special Valentine’s Day performance at the Austin Humane Society. Proceeds from ticket sales benefit AHS, an ASPCA partner agency.

Way Cuter Than the San Diego Chicken MSPCA-Angell, Boston, MA
MSPCA recently put out a call for volunteers to dress up in the shelter's dog and cat mascot costumes and sell Valentine’s flowers outside their facility. Fur real!

Money Can Buy You Love The Cat Network, Miami, FL
Supporters of The Cat Network’s Facebook cause will earn our ASPCA partner agency 10 bucks with each purchase of flowers, chocolate and other Valentine’s goodies through

Instant Show of Love! Atlanta Humane Society, Atlanta, GA
Way to take advantage of a holiday to engage online supporters—this Facebook post scored 50 “likes” in just four hours! Why not try a similar post on your page?

Small Dog. Big Heart San Francisco SPCA, San Francisco, CA
The little guys won’t be left behind this month at SFSPCA, where the adoption fee is discounted for any dog under 20 lbs. That’s almost as warm and fuzzy as this dog in his sweater!

Valentine’s Day eCards Nebraska Humane Society, Omaha, NE
Better than a sugar rush—NHS supporters can send a special greeting when they make a donation in honor of their sweetie. And just like one of NHS’ Facebook fans commented: “Who ever thought of the Valentine eCard…Great Idea!

Have a Heart…Donate a Kuranda Bed Humane Society of Greater Dayton, Dayton, OH
Here’s one that leaves everyone feeling warm and fuzzy—supporters can donate a bed for a homeless pet at HSGD in the name of a friend or family member.

“Fix the Ones You Love” Best Friends Animal Society, Kanab, UT

No words necessary. (But P.S., we think you’ll find it REALLY special if you have Bieber fever.) Doing a Valentine’s Day promotion of your own? We’d love to hear about it in the comments box!

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