Adoption Programs & Promotions

Get inspired by cutting-edge programs like Adoption Ambassadors, fee-waived promotions and third party adoptions. Included in this section are free downloads with fun and engaging signage along with tips for special and large-scale adoption events.

Tools, Tips, Templates

Learn more about this topic with

  • Webinars
  • Tips & How-tos
  • Research
  • Articles & Publications

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ASPCApro Blog

A Campaign in Review or, How You ROCKED Adoption Ambassadors 2016!

Wednesday, April 26 2017

The ASPCA’s B.J. Rogers shares a quick snapshot of last year’s campaign results. The clear winner? Cats!

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Plan Ahead: 10 Ways to Celebrate Valentine’s Day

Friday, January 20 2017

Check out these V-Day ideas—some low-cost, some no-cost—from your colleagues in the field.

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Tip of the Week: Shop 'Til They Adopt

Monday, November 28 2016

Holiday shopping? Bringing foster pets along will get them lots of extra exposure.

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Most Popular Tools & Tips

Tips Little Black Book of Adoption Promotion Ideas

Get more animals adopted using our popular resource filled with clever adoption promos!

Forms & Samples Customizable Guides for Cat & Dog Foster Homes

These guides for cat and dog foster homes are in Word, so you can customize them for your specific needs.

Research Research on Fee-Waived Adoptions

A look at the research on pros and cons of fee-waived adoptions.

Tips Five Winter Tips for Keeping Horses Healthy

Follow these winter horse care tips to keep your equines healthy and warm in winter!