Adoption Marketing

Coming up with new ways to message the joy of adopting a shelter pet can be tough. Here are ideas from your colleagues across the country, with some extra tidbits of our own added.

Tools, Tips, Templates

Learn more about this topic with

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  • Tips & How-tos
  • Research
  • Articles & Publications

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ASPCApro Blog

The President’s Blog: Are Animal Shelter Outcomes Improving?

Wednesday, April 19 2017

Matt Bershadker, ASPCA President & CEO, shares recent trends in nationwide shelter data that show how far we’ve come as a field—and what we need to do next.

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How To Survive Kitten Season This Year, Part 2

Monday, April 17 2017

Dr. Janeczko shows you how to estimate the number of cats you’re likely to see this year.

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Research Update: New National Estimates Are In!

Thursday, March 16 2017

Spoiler alert: We’re seeing lots of exciting trends in U.S. shelter data, but keep at it—we are not done yet.

Read more »

Most Popular Tools & Tips

Forms & Samples Adoption center visitor log and survey

Use this sample form to record shelter visitor traffic.

Research The Saving Power of Fee-Waived Adoptions

Leery of free adoptions? Research shows fee-waived cats are just as loved and valued!

Publication Partnering to Save More Lives

Read an article published in a peer-reviewed journal about trends noted as data was analyzed for the first six ASPCA Partnership communities. Download the PDF here.